But I Don't Know What Services to Offer - Why This Confusion Is Actually a Good Sign
You've been scrolling through VA websites for the last hour. One specialises in email management. Another focuses on social media. Someone else does bookkeeping. There's a podcast VA, a tech VA, an e-commerce VA, and about fifty other specific niches you didn't even know existed, as well as some VAs that do it all!
And you're sitting there thinking: "I could probably do most of these things. But which one should I choose? What if I pick the wrong one? What if there's a better option I haven't discovered yet?"
So you keep researching. You make lists. You compare options. You read more blog posts. And somehow, all that research just makes you more confused about what you should actually offer.
This confusion isn't a problem. It's actually a really good sign.
The Myth of Needing to Know Everything First
There's this persistent myth in the business world that you need to have everything figured out before you start. Your niche perfectly defined. Your ideal client crystal clear. Your services list polished and professional.
It sounds logical. It feels responsible. And it keeps thousands of talented teachers stuck in the research phase forever, convinced they're "not ready" because they haven't worked out every detail yet.
You’ll discover what services to offer by offering services, not by thinking about offering services.
The teachers who successfully build VA businesses don't have it all figured out on day one. They start with a reasonable guess based on their skills and interests, try it out, pay attention to what works, and adjust as they go.
The confusion you're feeling isn't a sign you're not ready. It's a sign you have options. And having options is exactly what makes teachers such brilliant VAs.
Why Your "Problem" Is Actually Your Strength
You're confused because you can see multiple paths forward. You could do admin support. You could do content creation. You could manage projects. You could handle social media. You could do email management, calendar coordination, client relations, event planning, or any combination of these.
That's not a weakness. That's the teaching skillset in action.
Think about what you do in a classroom on any given day: you plan complex projects, manage multiple priorities simultaneously, communicate with diverse audiences, create engaging content, solve unexpected problems, coordinate resources, and adapt on the fly when things don't go to plan.
Of course you can see multiple possibilities for VA services. You've been doing multiple complex jobs simultaneously for your entire career.
The question isn't "which service am I capable of offering?" The question is "which service do I want to start with?" And here's the liberating truth: your first choice isn't permanent. You'll refine your services through experience, not perfect planning.
How Your Niche Actually Emerges
Your ideal services won't come from thinking harder about what you might offer. They'll emerge from real experience.
You'll notice which tasks energise you. Perhaps you love creating content but find file organisation tedious. Or maybe you're brilliant at organising complex projects but social media feels forced. These preferences often aren't obvious until you're actually doing the work.
You'll see what clients actually need. The services you thought would be popular might not be what people want to pay for. Or you might discover gaps in the market you hadn't considered.
You'll recognise your natural strengths. The work that feels easy to you but valuable to clients – that's your sweet spot. You won't necessarily know what that is until you're doing various tasks and seeing which ones flow naturally.
You'll find your people. The clients you genuinely enjoy working with will shape your services. When you find clients whose values align with yours, you'll naturally want to offer services that serve them well.
What if you start with one service and realise it's not quite right? You adjust. You might begin offering general admin support and discover you really enjoy the social media aspects, so you lean into that more. You might focus on email management and realise you prefer project coordination, so you shift your services. Your business evolves as you learn what you enjoy, what you're good at, and what clients actually need. That's not failure – that's smart business development.
The Framework That Makes Starting Easier
The Teacher to VA mentorship programme doesn't expect you to have this all figured out before you join. Instead, we give you frameworks to help you identify a sensible starting point and the confidence to adjust as you learn.
Skills translation – We help you recognise which aspects of teaching you most enjoy and how those translate into VA services. Not theoretical translations, but practical ones based on what's actually working for other teacher-VAs.
Market research guidance – You'll learn how to find out what potential clients actually need, rather than guessing what they might want. This dramatically reduces the "am I offering the right thing?" anxiety.
Service packaging strategies – How to bundle your skills into clear, attractive service offerings that make sense to clients, even when you're still figuring out your exact niche.
Testing frameworks – Practical approaches for trying out different services without committing forever, so you can gather real data about what works for you and what doesn't.
Pivoting without panic – When and how to adjust your offerings based on what you're learning, so refinement feels like smart business strategy rather than failure.
These aren't abstract concepts you implement alone. You work through them with a community of other teachers who are navigating exactly the same questions, with support from people who've been through this process themselves.
Start Somewhere Reasonable
The paralysis comes from trying to optimise a decision you don't yet have enough information to optimise. It's like trying to plan the perfect lesson for a class you haven't met yet. You need to actually be in the room, see how they respond, and adjust accordingly.
Your first service offering needs to be:
Based on skills you actually have
Something people might reasonably pay for
Interesting enough that you're willing to try it
Clear enough that potential clients understand what you're offering
That's it. Everything else gets refined through experience.
Some teachers start broad with "general VA services" and narrow down as they discover what they love. Others start with a specific service based on a particular teaching strength (like "content creation for education businesses") and expand from there. Both approaches work. Neither requires perfect clarity first.
The real risk isn't choosing wrong – it's staying stuck in analysis paralysis, researching forever, never actually starting because you're waiting for certainty that only comes through doing. Every month spent trying to work out the "perfect" service offering is a month you could be gaining real experience, earning money, and building actual clarity.
Your Confusion Is Proof You're Ready
You're confused because you can see possibilities. You're overwhelmed because you recognise your own capabilities. You're stuck because you care about getting this right.
These are signs of someone who's going to build a great business – not because you'll figure out the perfect niche before you start, but because you'll be intentional about learning as you go.
The programme starts in November 2025 with 30 places available. You don't need your entire business model figured out to join. You need to be willing to start somewhere, stay curious about what works, and adjust as you learn.
Your teaching skills are transferable to dozens of VA services. Your confusion about which path to take is evidence of that versatility, not a problem to solve before you begin.
The community is here to help you figure it out as you go. The frameworks will guide your experimentation. The support will be there when you want to pivot or refine.
To find out more about the Teacher to VA programme visit our training page.
